Pre-Fall 22…

SEVEN STATE OF MIND
LIMITED-EDITION LOGO MANIA CAPSULE

GOAL: To create excitement around the brand logo, present the brand in a fresh modern way, and leverage the current trend for logo mania.

STRATEGY: Inspired by a limited-edition logo print available in three styles (trucker jacket, bootcut and bucket hat), I concepted and provided creative direction for the SEVEN STATE OF MIND campaign. Creative focused around the logo print, bringing it to life with innovative graphic design and motion approaches, as well as seen on content creators Pamela Tick and Natalie Suarez.

ROLLOUT: Rolled out across all channels, the campaign also included an online logo shop featuring the logo mania products as well as the iconic 7 For All Mankind dojo style with logo back pocket for more robust storytelling and larger selling opportunity.