Fall 22…

7 BOOTCUTS
THE BOOTCUT BAR

GOAL: To create buzz around 7 For All Mankind’s bestselling Bootcut fit, the style that put 7 on the map, as well as modern interpretations.

STRATEGY: To amplify this well-loved fit, we created 7 BOOTCUTS, a series of 7 styles including both original and modern fits. With a mix of education and editorial, we created THE BOOTCUT BAR, both a digital and retail store experience.

ROLLOUT: We launched this denim campaign across all channels OOH advertising to digital to retail. The 7 bootcuts were rolled out in mini education and wear scenario stories via emails and social.